OLMA, Schweizerische Messe für Land-
und Milchwirtschaft, St. Gallen
( eng. Swiss Exhibition for Agriculture and Milk Farming, St. Gallen) Olma is a trade
fair that has been held since 1943 and is of great importance for the canton of
St.Gallen and for Switzerland as a whole.
I have worked out several proposals for the yearly competition, but the poster was not shortlisted on the grounds that people are
not yet ready to be confronted with a cow pie.